Olena Ryzhova: Digitalisation and Bank–Developer Cooperation Will Support eOselia’s Growth

On November 5, the Ukrainian Investment and Construction Congress (UIBC) and September Fest were held at the Hyatt Regency Kyiv. The event brought together more than 1,500 participants, including representatives of the development, architecture, finance and public sectors. The programme covered three halls and dozens of panel discussions focused on the key challenges and prospects for the development of the construction industry during wartime.

One of the key topics of the congress was bank lending, the accessibility of financial instruments, and the role of the state mortgage programme eOselia in supporting demand in the primary real estate market.

Together with representatives of Ukrfinzhytlo, Ukrgasbank, SKY Bank and the development sector, Olena Ryzhova, Commercial Director of Intergal-Bud, discussed the current conditions of mortgage lending, the barriers to scaling the programme, and opportunities to improve financial mechanisms for homebuyers.

During her speech, Olena Ryzhova highlighted the need for further digitalisation of mortgage procedures, including the simplification of notarial processes and the possibility of remote client verification. According to her, the current requirements can sometimes create additional difficulties for military personnel and families whose members are abroad, as they are unable to travel in person and be present when a notarised agreement is executed.

"We encounter situations where our client is on the front line and his wife is abroad. To complete the transaction, they have to go through an entire quest involving documents and notarised consent. Such procedures could be simplified through digital tools, including remote verification," Olena Ryzhova noted.

Olena Ryzhova also emphasised the importance of well-coordinated cooperation between developers, banks and buyers. The company pays particular attention to supporting clients at every stage of purchasing a home under the eOselia programme — from the initial consultation and apartment selection to document preparation and completion of the transaction.

"We have well-established communication between clients, bank representatives and sales departments. The more efficiently this interaction works, the faster the client goes through all the stages and reaches a successful transaction. Together with the banks, we are actively implementing the decisions that have been adopted, and we can see that the situation is improving every year. It is important that the state and Ukrfinzhytlo listen to businesses, take problem areas into account and work on changes to the regulatory framework that make home purchases easier," Olena Ryzhova emphasised.