Competition for young designers was held with the support of "Intergal-Bud"
On July 8, one of the largest and most influential international fashion-events in Eastern and Central Europe - the International Young Designers Contest (International Competition for Young Designers) took place in the Art Arsenal. The competition partner was the construction company Intergal-Bud. The competition is organized by the Ukrainian Fashion Council and IED-Istituto Europeo di Design.
Anastasia Padalka became the winners of the competition among designers, Jacob Zylin was named the best among photographers.
Guests of the event and journalists from more than 10 countries could not only get acquainted with a gust of fantasy and a riot of textures of fabric and accessories, as well as see how the photo shoot took place on the territory of the residential complex “Ozerny gai Gatnoe” of the Intergal Bud company.
“The new style of International Young Designers Contest was created on the basis of Kiev visual culture. This culture, which can be described as design povera, is familiar to all residents of the city and certainly strikes a foreign tourist. It is reflected in signs, menus, ads, signs, schedules, advertisements and signs. Differing from other visual cultures, she claims Kiev as a unique phenomenon in the field of design. IYDC's style is inspired by Kiev aesthetics, because IYDC is primarily about Kiev and its place on the fashion map of Europe, ”said Oles Gergun, design director, partner of Method Buro.
Kiev is developing, being built, and that is why the location for the filming of models has become the construction site of the company Intergal-Bud. The combination of building landscapes and exquisite, bright outfits showed an amazing mix of two contexts: construction and fashion.
International Young Designers Contest is a professional event that brought together representatives of the international media, countries participating in the International Contest of Young Designers and Ukrainian leading fashion publications.